自愿性可持续标准（Voluntary Sustainability Standards, VSS）聚焦人身健康、环境保护、社会责任等问题，从可持续发展的角度，对供应链中的产品和服务，特别是对生产过程提出比一般技术标准更高的要求。中国国家平台的成立旨在提升自愿性可持续标准的公众认知程度，促进自愿性可持续标准的健康发展，推动联合国可持续发展目标的实现。

Voluntary Sustainability Standards (VSS) are special rules that guarantee that the products you buy don’t hurt the environment and the people that make them. The number of these standards has grown recently and they can now help build a new, greener economy.

Voluntary Sustainability Standards: focus on economic sectors like forestry, farming, mining or fishing; concentrate on environmental factors like protecting water sources and biodiversity, or reducing greenhouse gas emissions; support social protections and workers’ rights; home in on specific parts of production processes; support groups like small-scale farmers or producers in developing countries; cover a full range of environmental impacts throughout a product’s lifecycle; identify and promote best practice; support continuous improvement.

[quoted from https://unfss.org/]